Brand You - Personal Branding
Define how the worlds sees you. Define how you see yourself.
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Personal branding is about clarity - uncovering who you are, what matters most, and how you show up in the world.​​
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Over the years, I've had countless clients come to me with what seemed like business questions:
"Should I start a business?"
"Can I really switch careers at this stage?"
"When is the right time to retire?"
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But as we dig deeper, those business questions nearly always reveal something more personal:​
"Am I cut out to be an entrepreneur?"
"How do I provide for my family without sacrificing my dreams?"
"Will I still have a purpose without a paycheck?"
That's where our work begins.
Your personal brand is the intersection of your values, your message, and your purpose. Once you understand that, everything else aligns.
If you want to regain control of you career, find your voice, or chart your direction, stop pouring money into marketing or buying the latest CRM. Invest in yourself, and discover what you uniquely add to the world through a clear, strong sense of calling.
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I believe in my craft, but how can I share that with others?
I'm inexperienced but passionate. How can I stand out?
I'm ready to go solo, but do I have the right messaging?
What goals will continue to add meaning and purpose for me?
How do I stay true to me without sounding phony on social media?
What You'll Gain
1. Build trust and credibility. 84% of consumers say a company's reputation is influenced by the personal brands of individual leaders and employees.
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2. Attract your ideal employer. 80% of recruiters state personal branding matters significantly when evaluating a candidate, and 70% of employers prioritize branding over resume highlights.
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3. Increase engagement and reach. Leads generated by personal social media convert 7x more frequently than other types of leads.
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4. Enhance your career satisfaction. Personal branding directly enhances self-marketability and employment satisfaction. Individuals with the highest visibility of personal branding attract 13x more pay than equally experienced peers without a public presence.
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5. Grow your business. Experience up to a 20% lift in revenue. Consumers pay more for services from someone whose personal values align with their own personal brand.
What It Looks Like
Personal branding is personal, so class size is limited to just one - you. Over a series of 4, 1-hour guided discussions, you'll be introduced to personal branding, build the basics of your brand persona, develop key messages and marketing materials, tailor your presence for key social media platforms, and add the final touches to your visual identity. This isn't a marketing course; it's an individualized workshop to build your brand along side your very own coach.
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Deliverables:
Values Worksheet
Mission Statement
Unique Selling Proposition
Elevator Pitch
Tagline
Goal and Resource Statement
LinkedIn About Section
Brand Voice Package​
LinkedIn Profile Examples
A Venn Diagram showing the relationship between you, consumer, and competitior.
A week by week overview of Prism Coaching's Personal Branding program.
LinkedIn Profile Examples